Why I Joined RUKA
Hi! I’m Louiser, and during the pandemic, I took a leap of faith and made a career change from marketer to graphic designer and after months of freelancing for the past year I have decided to join RUKA, as an Assistant Graphic Designer.
You could say the moves I made in my career during the pandemic were brave, fearless, or even crazy. But I believe that in this short life we live we can either follow our passions or live a life dreaming of doing so — and I decided now was the time to follow passion. Acting without fear happens to be one of the RUKA core values and with their mission to change the hair game I am excited to be a part of what is to come.
The moment I knew RUKA was the place for me was during the interview process, when I was asked a question relating to my own motivations when it comes to Design. Being able to use my creative skills to make an impact in the lives of those around me is important to me. The fact that the team really cared to understand me and my “why” made me see that RUKA honestly cared about the people they were hiring and it was a demonstration of how the brand is about more than just selling a product. The same care RUKA has for the community they have for the team.
From previously working in companies where I was one of the few black people in the team — in some instances the whole company, it was refreshing to be welcomed by such a diverse team. At RUKA, inclusivity isn’t just a trend — it’s normal. We believe that bringing our full selves to the workplace is the only way to get better answers to our consumers.
As a black woman growing up in the UK, I have felt the need for beauty brands that understood and catered to my needs and it has been amazing seeing the emergence of brands doing so in the past couple of years. Black women are finally getting their voices heard and I love to see it! Likewise, RUKA was formed by women who not only saw but from personal experiences felt a need, and were bold to bring a solution to the market. It’s inspiring to work on a team with people that aren’t afraid to take risks and 15-year-old Louiser would be so proud.
“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” — Barack Obama
When I see RUKA I see change, and I am excited to be part of it. RUKA has already impacted the lives of many black women, and we still have a long way to go. I am excited to be on this journey of changing the narrative of beauty standards for women.